LinkedIn Isn’t for Selling. It’s for Starting Conversations

Mon, 27 Oct 2025 14:02:33 +0000

Here’s something that sounds simple, but that a lot of sales teams fail to recognize in their sales and marketing process:💡People don’t buy because you impressed them with your pitch or had the best solution. They buy because you made them feel heard, and confident that you could solve their problem, at the right time, with the right message.And liking someone? That comes from conversations. Real ones. Not cold pitch messages, not comment section hijacks, and not recycled content about “zero trust” and “cloud-first strategies.”LinkedIn isn’t a sales floor. It’s a coffee shop. ☕ A virtual bar. A networking event with everybody's work specialty and history at your fingertips. For MSPs, it can honestly become a valuable tool IF you know how to treat it right.